You don’t need a bigger marketing team.
You need an expert email marketing partner at the table.
Fractional Email & Marketing Operations Expert
Strategy • Execution • Scalability
Before Sending Another Email, Let’s Talk.
Great email marketing isn’t about sending the same message to everyone in your database. It’s about understanding who you’re speaking to, the problem your product or service solves for them, and what the data reveals about how to drive sustainable growth.
Why People Hire Me
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Guesswork does not drive consistent monthly revenue. I evaluate your existing email ecosystem to identify gaps in automation, design, and reporting. From there, I deliver a clear, actionable roadmap mapping out exactly how to improve both the front-end strategy and back-end architecture of your email programs.
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I remove the bottlenecks between strategy, execution, and reporting. By building cleaner processes, I help you launch new email campaigns faster and more efficiently without sacrificing quality.
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Sending the same message to everyone means truly connecting with no one. I’ll help you intelligently organize your data and segment your audiences, ensuring every email reaches the right person with a message that resonates.
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Stand out in a crowded inbox. I craft hyper-targeted, highly relevant email campaigns designed to drive engagement, increase deliverability, and turn subscribers into loyal customers.
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You shouldn't have to choose between nurturing leads and focusing on the big picture. I build dynamic, responsive automated drip campaigns that adapt to subscriber behavior, handling the heavy lifting and keeping your audience engaged efficiently around the clock.
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A disconnected email strategy leaves revenue on the table. I map out the exact path your audience takes once they hit your database. We will align every communication to create a seamless experience that intentionally moves people from early-stage prospects to qualified leads, active customers, and post-purchase brand advocates.
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Vanity metrics does not measure success of your email channel. I build clean data flows that look past basic opens and clicks, allowing you to track exactly which email touchpoints are driving actual conversions. With accurate, reliable data flowing in, we can make better, high-impact decisions for your bottom line.
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Your email metrics should give you clear direction, not leave you guessing. I implement rigorous A/B testing and ongoing optimization to discover exactly what drives opens, clicks, and conversions, maximizing your ROI over time.
Why Roundtable?
Historically, a round table represented something simple. Every person had a voice. Every perspective mattered. The best ideas weren’t decided by hierarchy. They were discovered through collaboration.
When you invite me to your table, you get more than an email consultant. You get a partner who works with you to build a high-performing email ecosystem. I connect strategy, execution, and automation so you can nurture, convert, and retain more customers instead of leaving revenue on the table.
That work begins with understanding your customer journey, your goals, and your current pain points. I’ll build an optimized email system that delivers the right message at the right time. The goal is not to send more email, but to capture more value from the audience you already have and create a system that consistently drives revenue.
About Michael
Scaling a growing business requires a lot of flexibility. When you are on a small team, you end up wearing a dozen hats just to keep things moving, and that is exactly how I started my career. I spent those early days doing a bit of everything by balancing paid social media, content marketing, event marketing, and marketing operations.
Over the past 15 years, I’ve been in the trenches executing across the entire digital strategy spectrum. Eventually, I realized what I genuinely love doing is untangling the mess. I love diving into chaotic databases, figuring out how the touchpoints connect, and building automated systems that actually make life easier for the people using them.
Today, I work as a Fractional Email & Marketing Operations Expert. I help revenue teams take a disjointed communication process and turn it into a high-converting email engine. It is not just about writing a clever subject line. It is about the lead routing, the data architecture, and the hidden systems running in the background. I ask a lot of questions to learn how your current setup works, and then I build solutions that are practical, scalable, and easy for your team to manage.
Based in Utah, I am currently open to consulting, fractional, and advising opportunities. My straightforward goal is to help your team turn email into one of its highest-performing revenue channels, all without making things overly complicated.