You don’t need a bigger marketing team.
You need an expert email marketing partner at the table.
Fractional Email & Marketing Operations Expert
Strategy • Execution • Scalability • Results
Before Sending Another Email, Let’s Talk.
Great email marketing isn’t about sending the same message to everyone in your database. It’s about understanding who you’re speaking to, the problem your product or service solves for them, and what the data reveals about how to drive sustainable growth.
Why People Hire Me
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Guesswork does not drive consistent monthly revenue. I evaluate your existing email ecosystem to identify gaps in automation, design, and reporting. From there, I deliver a clear, actionable roadmap mapping out exactly how to improve both the front-end strategy and back-end architecture of your email programs.
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I remove the bottlenecks between strategy, execution, and reporting. By building cleaner processes, I help you launch new email campaigns faster and more efficiently without sacrificing quality.
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Sending the same message to everyone means truly connecting with no one. I’ll help you intelligently organize your data and segment your audiences, ensuring every email reaches the right person with a message that resonates.
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Stand out in a crowded inbox. I craft hyper-targeted, highly relevant email campaigns designed to drive engagement, increase deliverability, and turn subscribers into loyal customers.
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You shouldn't have to choose between nurturing leads and focusing on the big picture. I build dynamic, responsive automated drip campaigns that adapt to subscriber behavior, handling the heavy lifting and keeping your audience engaged efficiently around the clock.
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A disconnected email strategy leaves revenue on the table. I map out the exact path your audience takes once they hit your database. We will align every communication to create a seamless experience that intentionally moves people from early-stage prospects to qualified leads, active customers, and post-purchase brand advocates.
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Vanity metrics does not measure success of your email channel. I build clean data flows that look past basic opens and clicks, allowing you to track exactly which email touchpoints are driving actual conversions. With accurate, reliable data flowing in, we can make better, high-impact decisions for your bottom line.
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Your email metrics should give you clear direction, not leave you guessing. I implement rigorous A/B testing and ongoing optimization to discover exactly what drives opens, clicks, and conversions, maximizing your ROI over time.
Why Roundtable?
Historically, a round table represented something simple. Every person had a voice. Every perspective mattered. The best ideas weren’t decided by hierarchy. They were discovered through collaboration.
When you invite me to your table, you get more than an email consultant. You get a partner who works with you to build a high-performing email ecosystem. I connect strategy, execution, and automation so you can nurture, convert, and retain more customers instead of leaving revenue on the table.
That work begins with understanding your customer journey, your goals, and your current pain points. I’ll build an optimized email system that delivers the right message at the right time. The goal is not to send more email, but to capture more value from the audience you already have and create a system that consistently drives revenue.
About Michael
I genuinely enjoy making complicated things easier to understand and use so leaders, teams, and individual contributors can make better decisions that support sustained growth. Professionally, that has led me to marketing operations, where campaigns, technology, data, and people all need to work together.
I began my career as a hands-on marketer at startups, where I wore many hats and learned to adapt quickly. My background includes content and email marketing, paid social, events, landing page optimization, and workflow automation. That broad experience eventually drew me toward the operational side of marketing: untangling messy processes, understanding how the pieces connect, and building systems that help teams work more effectively.
Today, I specialize in marketing automation, campaign operations, lead management, reporting, and revenue processes, with deep experience in Marketo and HubSpot. I’m comfortable getting into the technical details, but I always prioritize clarity and usability. I ask thoughtful questions, learn how existing processes work, and create solutions that are practical, scalable, and easy for teams to use.
Based in Utah, I’m open to consulting, fractional, and advising opportunities focused on helping teams turn email into one of their highest-performing revenue channels.